TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James H.
TI  - Marketing management: knowledge and skills 
SN  - 0072552174 (alk. paper)
AV  - HF5415.13 .P387 2004
PY  - 2004///
CY  - Boston, Mass
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references (p. 853-860) and index; Introduction -- Marketing information, research, and understanding the target market -- The marketing mix -- Marketing in special fields -- Analyzing marketing problems and cases -- Financial analysis for marketing decisions -- Internet exercises and sources of marketing information -- Marketing management -- Strategic management cases -- Developing marketing plans
ER  -