TY  - BOOK
AU  - Scott, David Meerman.
TI  - The new rules of marketing and PR: how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly 
SN  - 9780470379288
AV  - HF5415.1256 .S39 2009
PY  - 2009///
CY  - New Jersey
PB  - John Wiley & Sons
N1  - How the web has changed the rules of marketing and PR -- Web-based communications to reach buyers directly -- Action plan for harnessing the power of the new rules
ER  -