TY  - BOOK
AU  - Bowie, David.
AU  - Buttle, Francis.
TI  - Hospitality marketing: an introduction 
SN  - 9780750652452
AV  - TX911.3.M3 .B69 2004
PY  - 2004///
CY  - Amsterdam
PB  - Elsevier
N1  - Includes bibliographical references and index; Introduction to hospitality marketing -- Marketing research -- Understanding and segmenting customers -- Competitive strategies -- Developing the offer -- Locating the offer -- Distributing the offer -- Communicating the offer -- Managing the physical environment -- Managing the service processes -- Managing the customer-contact employees -- Managing customer satisfaction -- Relationship marketing -- Marketing planning
ER  -