TY  - BOOK
AU  - Lovelock,Christopher H.
AU  - Wright,Lauren
TI  - Principles of service marketing and management
SN  - 013676875X
AV  - HD9981.5 .L68 1999
PY  - 1999///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Service industries
KW  - United States
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references (p. 388-396) and index; Understanding services -- Creating value through service -- Service marketing strategy -- Integrating marketing operations and human resource management
ER  -