TY  - BOOK
AU  - Perreault,william D.
AU  - Cannon, Joseph P.
AU  - Mccarthy, E. Jerome.
TI  - Basic marketing: a marketing strategy planning approach 
SN  - 9761259060762
AV  - HF5415.13 .P47 2014
PY  - 2014///
CY  - New York
PB  - Mcraw-Hill
KW  - Marketing
KW  - Marketing-management
KW  - Marketing-planning
N1  - Marketing's value to consumer.firms,and society -- Marketing strategy planning --Evaluation opportunities in the changing market environment --Focusing marketing strategy  with segmentation and positioning -- Final consumers and their buying behavior -- Business and organizational customers and their buying behavior --improving decisions with marketing information -- elements of product planning for goods and services --Product management and new product development development --Place and development of channel systems -- Distributed customer service and logistics -- Retailers, wholesalers , and their strategy planning -- Promotion - introduction to integrated marketing communications --Personal selling and customer service --Advertising , Publicity, and sales promotion -- Pricing objectives and policies --Price setting in the business world --Implementing and controlling marketing plans:evolution and revolution -- Managing marketing's link with other functional areas --Ethical marketing in a consumer-oriented world : appraisal and challenges
N2  - Provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. This title focuses on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs
ER  -