TY  - BOOK
AU  - Negi, Jagmohan.
TI  - Marketing and sales strategies for hotels and travel trade
SN  - 9788121920902
AV  - TX 911.3 .N44 2002
PY  - 2002///
CY  - New Delhi
PB  - S. Chand & Company
KW  - Hotels - Marketing
KW  - Tourism--Marketing
N1  - Hotel, tourism and travel market -- Tourism, travel products and services -- Concepts and philosophies of hotel-tourism-marketing -- Planning and strategic marketing for hotels --  Hotel-tourism information system and market research -- Marketing environment, tourist generating market and tourist behaviour -- Competition in hotel and tourism business -- Market segmentation -- Developing market positions: tourism-hotel and product life-cycle -- International tourism market and strategies -- Development of new tourism-hotel products and services -- Pricing strategies for hotel and travel products -- Tourism marketing channels -- Communication and marketing strategies -- Advertising, sales promotion, public relation and personal selling -- Selling of tourist products and services -- Marketing organisation and performance evaluation -- Marketing for future
ER  -