TY  - BOOK
AU  - Jobber, David
AU  - Chadwick, Fiona Ellis.
TI  - Principles and practice of marketing
SN  - 9781526847232
AV  - HF5415 .J63 2020
PY  - 2020///
CY  - London
PB  - McGraw Hill
N1  - includes index; Fundamentals of marketing -- Creating customer value -- Communicating and delivering customer value -- Marketing planning and strategy
ER  -