TY  - BOOK
AU  - Baines, Paul
AU  - Fill, Chris
AU  - Rosengren, Sara
AU  - Antonetti, Paolo
TI  - Marketing
SN  - 9780198847991
AV  - HF5415.13 .B35 2020
PY  - 2020///
CY  - United  Kingdom
PB  - Oxford University Press
N1  - Includes bibliographical references and index; Marketing principles and practice -- The marketing environment -- Consumer buying behavior -- Marketing research and customer insight -- Marketing, society, sustainability, and ethics -- Marketing strategy -- Market segmentation and positioning -- International market development -- Developing products -- Price decisions -- An introduction to marketing communications -- Configuring the marketing communications mix -- Digital and social media marketing -- Channel management and retailing -- Branding decisions -- Services and relationship marketing -- Business -to - business marketing -- Not for profit and social marketing
ER  -