TY  - BOOK
AU  - Schilling,Melissa A.
TI  - Strategic management of technological innovation
SN  - 9781260565799
AV  - HD45 .S35 2020
U1  - 658.5/75 23
PY  - 2013///
CY  - New York, NY
PB  - McGraw-Hill
KW  - Technological innovations
KW  - Management
KW  - New products
KW  - Strategic planning
N1  - The importance of technological innovation -- Industry dynamics of technological innovation -- Sources of innovation -- Types and patterns of innovation -- Standards battles, modularity, and platform competition -- Timing of entry -- Formulating technological innovation strategy -- Defining the organization's strategic direction 1 -- Choosing innovation projects -- Collaboration strategies -- Protecting innovation -- Implementing technological innovation strategy -- Organizing for innovation -- Managing the new product development process -- Managing new product development teams -- Crafting a deployment strategy -- Suggested further reading -- End notes -- Index
ER  -