TY  - BOOK
AU  - Radjou Navi, 
AU  - Prabhu,Jaideep
TI  - Frugal Innovation: How to do better with less 
SN  - 978178125
PY  - 2016///
CY  - United kingdom
PB  - Profile books ltd
N1  - Includes bibliographical references and index; Frugal innovation: a disruptive growth strategy -- Principle two: flex your assets -- Principle three: create sustainable solutions -- Principle four: shape customer behavior -- Principle five: co-create value with prosumers -- Principle six: make innovative friends -- Fostering a frugal culture
ER  -