TY  - BOOK
AU  - Lilien, Gary. L
AU  - Rangaswamy, Arvind
AU  - Bruyn, De.  Arnaud
TI  - Principles of marketing engineering and analytics
SN  - 9780985764821
AV  - HG4515.3 .L55 2017
PY  - 2017///
CY  - State college
PB  - Decision pro,Inc.
N1  - includes bibliographical references and index; The marketing engineering and analytics approach -- Customer value assessment and valuing customer -- Segmentation and targeting -- Positioning -- Forecasting -- New product and service design -- The marketing mix -- The digital online revolution in marketing -- Harvesting value from marketing engineering
ER  -