TY  - BOOK
AU  - Winston,  wayne l.
TI  - Marketing analytics: data-driven techniques with microsoft excel
SN  - 9781118373439
AV  - HF 5548.4 .M523 .W56 2014
PY  - 2014///
CY  - New york
PB  - Routledge
N1  - Using excel to summarize marketing data -- Pricing -- Forecasting -- What do customers want? --Customer value -- Market segmentation -- Forecasting new products sales -- Retailing -- Advertising -- Marketing research tools -- Internet and social marketing; Includes indexes
ER  -