TY  - BOOK
AU  - Gpdfrey, Richard.
TI  - Strategic management: a critical introduction
AV  - HD 30.28 .G63 2016.
PY  - 2016///
CY  - London
PB  - Rouutledge.
N1  - includes indexes; What is strategy? -- Strategy: a brief history -- Strategy by design and an emergent critique -- strategy and the multi-business firm -- Creating strategy form the outside-in -- Creating strategy form the inside-out -- creating strategy through value innovation
ER  -