TY - BOOK AU - Provost, Foster. AU - Fawcett Tom. TI - Data science for business? SN - 9781449361327 AV - QA 76.9 .D343 .P76 2013 PY - 2013/// CY - Beijing PB - O'reilly N1 - includes indexes; Introduction: Data analytic thinking -- Business problems and data science solutions -- Introduction to predictive modelling: From correlation to supervised segmentation -- Fitting a model to data -- Overfitting and its avoidance -- Similarity, neighbours and clusters -- Decision analytic thinking I: What is a good model? -- Visualizing model performance -- Evidence and probabilities -- Representing and miming text ER -