TY  - BOOK
AU  - Rothaermel, Frank T.
TI  - Strategic Management
SN  - 9781260571233
AV  - HD 30.28  .R68 2021.
PY  - 2021///
CY  - Newyork
PB  - mcgraw hill
N1  - Include indexes; What is strategy -- Strategy leadership : managing the strategy -- External analysis ; industry structure,competitive forces, and strategic groups -- Internal analysis: resources,capabilities and core competencies -- Business strategy : innovation,entrepreneurship, and platforms -- corporate :  vertical integration and diversification -- Corporate strategy,strategy alliances mergers and acquisitions  -- Global strategy: competing around the world -- organizational design: structure , culture and control -- Corporate governance and business ethics -- How to conduct a case analysis
ER  -