TY - BOOK AU - Lowe,Robin AU - Marriott,Sue TI - Enterprise: entrepreneurship and innovation : concepts, contexts and commercialization SN - 0750669209 (pbk.) AV - HD62.5 .L69 2016 PY - 2006/// CY - Oxford, Burlington, MA PB - Elsevier Butterworth-Heinemann KW - Entrepreneurship N1 - Includes bibliographical references and index; What is enterprise and where do we find it? -- What entrepreneurs are like and what they do -- Innovations and its management -- Learning,decision - making and leadership --The personal enterprise environment -- The enterprise environment and entrepreneurial response -- The social public and not profit context -- Multicultural entrepreneurship -- Opportunity identification and solution development -- Enterprise planning and risk management -- Getting started: creating the organization obtaining resources and reaching break-even -- Enterprise strategies and fast growth ER -