TY  - BOOK
AU  - Blankard, Tommy
AU  - Behera, Debasish
AU  - Bhatnagar, Pranshu
TI  - Data science for marketing analytics: achieve your marketing goals with the data analytics power of python 
SN  - 9781789959413
AV  - HF5415.125 .B53 2019
PY  - 2019///
CY  - Birmingham
PB  - Packt
N1  - Includes Index; Data preparation and cleaning -- Data exploration and visualization -- Unsupervised learning:customer segmentation -- Choosing the best segmentation approach --Predicting customer revenue using linear regression -- Other regression techniques and tools for evaluation -- Supervised learning: predicting customer churn -- Fine-tuning classification algorithms -- Modelling customer choice
ER  -