TY  - BOOK
AU  - Lasserre, Phillipe
TI  - Global strategic management
SN  - 9781137584588
AV  - HD62.4  .L37 2018
PY  - 2018///
CY  - London
PB  - Palgrave Macmillan
N1  - Includes Index; Globalization of markets and competition -- The emerging environment -- Globalization, societies and culture -- Globalization, sustainable development and social responsibility -- Designing a global strategy -- assessing countries' attractiveness -- Entry strategies -- Global strategic alliances -- Global mergers and acquisitions -- Global marketing -- Global operations and digital networks -- Global innovation -- Global financial management -- Global human resource management -- Designing a global  organization -- Current and future trends in globalization -- Global strategic management in action:haier-the building of a global champion, 1984-2016
ER  -