TY  - BOOK
AU  - Wirtz, Bernd W.
TI  - Media management: strategy, business models and case studies 
SN  - 9783030479152
AV  - P96.M34  .W57 2020
PY  - 2020///
CY  - Gewerbestrasse
PB  - Springer
N1  - Includes bibliographies; Foundations of media management -- Characteristics of media management -- Value creation systems of media enterprises -- functions of media management -- Business models aand value creation in the newsppaer and magazine market -- Business models and value creation inthe book market  -- Business models and value creation in the movie market -- Business models and value creation in the TV market -- Business models and value creation in the radio market -- Business  models and value creation in the music market -- Business models and value creation in the video and gaming market -- Business models and value  creation in the internet market -- International media management --Integrated media conglomerates and cross-media -- Case studies
ER  -