TY  - BOOK
TI  - Handbook of media managemnet and economics
SN  - 9781138729315
AV  - P96.M34  .H36 2018
PY  - 2018///
CY  - New York
PB  - Routledge:Taylor and Francis Group
N1  - Includes bibliographies and indexes; Media management and economics reseach: A historical review -- Theoretical approaches in media management research revised -- Evolving research andtheories in media economics -- Media management and economics research in Asia -- Media management and economics research in Latin America: challenges and opportunities for scholars in the field --Human resource management inthe media -- strategic management -- Issues in financial management -- Advertsing im media management and economics -- Markting and brading -- Meda policy -- Mergers and acquisitions and their performance -- Content/ program distribution -- Media innovation:three strategic approaches to business transformation -- Media entrepreneurship -- Social media -- Mobile media -- Multiplatform;a distribution perspective -- multiplatform:a consumption perspective -- media globalization -- Changes in journalism in the digital age: the evolution of news angela powers and Jingyan Zhao -- Methodological approaches in media management and economics -- Audience measurement and analysis -- The transformat of advertising agencies in a Digital world -- Big data and media management -- Media mangement research in the twenty-first century -- Future directions for media economics research
ER  -