TY  - BOOK
AU  - Van Deusen,Cheryl A.
AU  - Williamson Steven A.
AU  - Babson,Harold C.
TI  - Business policy and strategy: the art of competition 
SN  - 9780849383243
AV  - HD31 .D48 2007
PY  - 2007///
CY  - Boca Raton, FL
PB  - Auerbach Publications
KW  - Industrial management
N1  - Includes bibliographical references and index; The importance of business strategy and the external business environment -- Critical beginnings -- Understanding existing strategy -- Identification of key performance measures -- Monitoring and forecasting the environment -- Influencers of corporate strategy -- Organization design and structure -- Strategic marketing issues -- Financial statements -- Production and operation management -- Human resources -- managing information systems -- Analyzing global business
UR  - http://www.loc.gov/catdir/enhancements/fy0705/2007060375-d.html
ER  -