TY  - BOOK
AU  - Argenti,Paul A.
TI  - Digital strategies for powerful corporate communications
SN  - 9780071606028 (alk. paper)
AV  - HD69.S8 .A74 2009
U1  - 658.4/5 22
PY  - 2009///
CY  - New York
PB  - McGraw-Hill
KW  - Barnes, Courtney M.
KW  - Business networks
KW  - Computer network resources
KW  - Communication in management
KW  - Digital communications
KW  - Economic aspects
KW  - Communication in organizations
N1  - Includes bibliographical references and index; Welcome to the jungle : an introduction to the new business environment--Corporate Darwinism : organizational structures evolve to meet changing stakeholder demands--The digital mediator : online platforms create common ground for marketing and corporate communications--Coup de reportage : new media relations in the conversational age--The water cooler goes to cyberspace : internal communications in a digital world--Trading virtual spaces : shareholders take investor relations to the Web--A tree grows in cyberspace : Web 2.0 inspires and requires corporate responsibility efforts to go green--A public affair : the digital dimension of government relations--Help, my Avatar's fallen and he can't get up : crisis management in a virtual world

ER  -