TY  - BOOK
AU  - Kotler,Philip
AU  - Bowen,John T.
AU  - Makens,James C.
TI  - Marketing for hospitality and tourism
SN  - 9780132017732
AV  - TX911.3.M3 .K68 2010
PY  - 2006///
CY  - Upper Saddle River, NJ
PB  - Pearson Prentice Hall
KW  - Hospitality industry
KW  - Marketing
KW  - Tourism
N1  - Includes bibliographical references and index; Understanding the hospitality and tourism marketing process-- Developing hospitality and tourism marketing opportunities and strategies-- Developing the hospitality and tourism marketing mix-- Managing hospitality and tourism marketing

ER  -