TY  - BOOK
AU  - Raj,Razaq
AU  - Walters,Paul
AU  - Rashid,Tahir
TI  - Events management: an integrated and practical approach 
SN  - 9781412923347
AV  - GT3405 .R35 2009
U1  - 338.473942068 22
PY  - 2009///
CY  - Los Angeles
PB  - SAGE
KW  - Special events
KW  - Management
N1  - Includes bibliographical references (p. [240]-244) and index; Introduction; Types of Events; Planning for Festivals, Conferences and Events; International and Legal Requirements for Event Organisers; Human Resource Management; Event Tourism; Marketing Process; Integrated Marketing Communications and Public Relations; Event Sponsorship; The Role of the Finance as a Resource; The Importance of Fundraising and other Sources of Finance; Costing and Pricing Strategies; Capital Investment Decisions; Event Logistics; An Integrated Approach; Events Production and Equipment Design; Lights and Associated Equipment in Common USAGE in Venues and Events
UR  - http://www.loc.gov/catdir/enhancements/fy0906/2007943496-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0906/2007943496-t.html
ER  -