TY  - BOOK
AU  - Reich,Brian
AU  - Solomon,Dan
TI  - Media rules!: mastering today's technology to connect with and keep your audience 
SN  - 9780470108888 (cloth)
AV  - P96.T42 R45 2008
U1  - 302.2 22
PY  - 2008///
CY  - Hoboken, N.J.
PB  - J. Wiley & Sons
KW  - Communication and technology
KW  - Mass media
KW  - Globalization
N1  - Includes bibliographical references (p. 217-219) and index; The media that matters -- Translating transition -- Be all things -- Be organic -- Be a guide -- Be choosy -- Be a fighter -- Be an expert -- Be part of the best team -- Be ahead of your audiences -- Be second to your competitors -- Be fresh -- Be geographically relevant -- Be a public failure -- Be connected and coordinated -- Be a steward -- Be measurable
UR  - http://www.loc.gov/catdir/toc/ecip0720/2007024179.html
UR  - http://www.loc.gov/catdir/enhancements/fy0741/2007024179-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0804/2007024179-b.html
ER  -