TY  - BOOK
AU  - Diller,Stephen
AU  - Shedroff,Nathan
AU  - Rhea,Darrel
TI  - Making meaning: how successful businesses deliver meaningful customer experiences 
SN  - 0321552342 (pbk.)
AV  - HF5415.55 .D55 2008
U1  - 658.812 22
PY  - 2008///
CY  - Berkeley, Calif.
PB  - New Riders
KW  - Marketing
KW  - Strategic planning
KW  - Consumer goods
KW  - Purchasing
KW  - Psychological aspects
KW  - Service industries
KW  - Consumer satisfaction
KW  - Relationship marketing
N1  - Includes index; Meaning : the heart and soul of innovation--The road to meaning--The value of meaning--A world of meaningful experiences--Finding a starting point--Designing meaningful experiences--Identifying the opportunity for meaning--Framing the experience--Shaping the concept--Delivering reality--The end in sight--Moving forward
ER  -