TY  - BOOK
AU  - Prahalad,C.K.
TI  - The fortune at the bottom of the pyramid
SN  - 0131877291
AV  - HD2932 .P73 2006
U1  - 338.8/881724 22
PY  - 2006///
CY  - Upper Saddle River, N.J.
PB  - Wharton School Pub.
KW  - International business enterprises
KW  - Social aspects
KW  - Developing countries
KW  - Non-governmental organizations
KW  - Poor
KW  - Economic assistance
KW  - Globalization
KW  - Economic aspects
N1  - Includes bibliographical references and index; The fortune at the bottom of the pyramid. The market at the bottom of the pyramid--Products and services for the BOP ; BOP : a global opportunity--The ecosystem for wealth creation--Reducing corruption--transaction governance capacity ; Development as social transformation--Business success stories from the bottom of the pyramid--Financing the poor--Aravind eye care : the most precious gift--Energy for everyone--Agricultural advances for the poor : the EID Parry story--Retail for the poor--Information technology to the poor--The Jaipur foot story--Health alerts for all--Transparent government--The Annapurna salt story--Homes for the poor : the CEMEX story--From hand to mouth : the HHL soap story
UR  - http://www.loc.gov/catdir/toc/fy0609/2005931851.html
ER  -