TY  - BOOK
AU  - McKee,Neill
AU  - Bertrand,Jane T.
AU  - Becker,Benton A.
TI  - Strategic communication in the HIV/AIDS epidemic
SN  - 9780761932086
AV  - RA643.8 .M38 2004
PY  - 2004///
CY  - New Delhi, Thousand Oaks, CA
PB  - SAGE Publications
KW  - AIDS (Disease)
KW  - Prevention
KW  - Health behavior
KW  - Health education
KW  - Communication in medicine
N1  - Includes bibliographical references and index; The challenges of combating HIV/AIDS -- Strategic communication in the fight against HIV/AIDS -- Communication for social and behavioural change -- Reaching special audiences -- Communication for health and social services -- Selected strategic approaches -- Present and future challenges for communicators -- Resources to keep communication specialists updated
UR  - http://www.loc.gov/catdir/toc/ecip0413/2004001250.html
UR  - http://www.loc.gov/catdir/enhancements/fy0657/2004001250-d.html
ER  -