TY  - BOOK
AU  - Trent,Judith S.
AU  - Friedenberg,Robert V.
TI  - Political campaign communication: principles and practices 
SN  - 0742529673 (hc : acidfree)
AV  - JF1001 .T73 2004
U1  - 324.7 22
PY  - 2004///
CY  - Lanham, MD
PB  - Rowman & Littlefield
KW  - Political campaigns
KW  - Communication in politics
N1  - Includes bibliographical references (p. 399-401) and index
UR  - http://www.loc.gov/catdir/toc/ecip047/2003018144.html
ER  -