TY  - BOOK
AU  - Aaker,David A.
TI  - Strategic market management
SN  - 9780470056233 (pbk. : alk. paper)
AV  - HF5415.13 .A23 2008
PY  - 2008///
CY  - Hoboken, NJ
PB  - Wiley
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index; External and customer analysis -- Competitor analysis --Market/sub-market analysis --Environmental analysis and strategic uncertainty -- Internal analysis --Creating advantage, synergy and strategic philosophies -- Alternative Value Propositions -- Building and managing brand equity -- Energizing the business -- Leveraging the business -- Creating New businesses -- Global Strategies -- Setting priorities for businesses and brands --Organizational issues
UR  - http://www.loc.gov/catdir/toc/fy0805/2008274680.html
ER  -