TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Foundations of marketing
SN  - 0618251510 (student ed.)
AV  - HF5415 .F47 2004
U1  - 658.8 22
PY  - 2004///
CY  - Boston
PB  - Houghton Mifflin
KW  - Marketing
N1  - Includes bibliographical references and indexes; Strategic marketing and its environment -- Using technology for customer relationships and global environment -- Target market selection and research -- Customer behaviour -- Product decisions -- Pricing decisions -- Distribution decisions -- Promotion decisions
ER  -