TY  - BOOK
AU  - Baxter,Leslie A.
AU  - Babbie,Earl R.
TI  - The basics of communication research
SN  - 0534507786 (student ed.)
AV  - P91 .B36 2004
PY  - 2004///
CY  - Belmont, CA
PB  - Wadsworth/Thomson Learning
KW  - Communication
KW  - Research
KW  - Methodology
N1  - Includes bibliographical references and index; Human inquiry and scientific inquiry about communication -- Basic building blocks in conducting communication research --Paradigms of knowing in communication research -- Logic systems and theory in communication research -- The Ethics of communication research -- Conceptualization and operationalization -- The logic of sampling -- Survey research -- Experiments -- Quantitative text analysis -- The basics of quantitative data analysis -- Inferential statistics in quantitative data analysis -- Participant observation -- Qualitative interviewing -- Social text analysis -- Qualitative data analysis
ER  -