TY  - BOOK
AU  - Street,Nancy Lynch
AU  - Matelski,Marilyn J.
TI  - American businesses in China: balancing culture and communication 
SN  - 9780786415441
AV  - HD2910 .S74 2003
U1  - 338.8/8973051 21
PY  - 2003///
CY  - Jefferson, N.C.
PB  - McFarland & Co.
KW  - Corporations, American
KW  - China
KW  - Corporate culture
KW  - National characteristics, Chinese
KW  - Economic conditions
KW  - 2000-
N1  - Includes bibliographical references (p. 270-286) and index; The Chinese worldview -- Issues in globalization -- The changing Chinese consumer -- Case study: educational programs and exchanges in China -- Case study: two art exhibitions cross the Pacific -- Case study: General Electric and Sesame Street- a true joint venture -- Case study: the Holiday Inn network in China- more is better -- Case study: DaimlerChrysler- silence in China after the "deal heard 'round the world" -- Case study: the Foxboro Company- infrastructure's hidden jewel -- Final thoughts : getting to yes between East and West
ER  -