TY  - BOOK
AU  - George,Linda Conway Correll
AU  - Yagnik,Arpan
TI  - Creative aerobics: fueling imagination in the 21st century 
SN  - 9789386446824 (pbk : alk. paper)
AV  - HD53 .G46 2017
U1  - 658.4/094 23
PY  - 2017///
CY  - Thousand Oaks, California
PB  - Sage Publications
KW  - Creative ability in business
KW  - Creative ability
KW  - Creative thinking
N1  - Includes bibliographical references and index; Taking the wraps/Raps off Creative Aerobics -- In the Beginning -- David versus Goliath, AKA Small versus the big idea -- Defining the creative process today -- Developing your creative magnifying glass -- Training for your creativity marathon -- Creative Aerobic 1 (CA1)-The Facts. Just the Facts -- Creative Aerobic 2 (CA2) - New Nomenclature - It is what it isn't -- Creative Aerobic 3 (CA3) - Its the same. Only Different -- Creative Aerobic 4 (CA4) - Refining Defining -- Verbal Four-/For-/Foreplay -- Body English -- How the student award winners do it -- Every body needs a slogan, sometime -- Mass Media Medley -- .Com creativity -- Practical Reflections on the profession
ER  -