TY  - BOOK
AU  - Takemura,Kazuhisa
TI  - Behavioral Decision Theory: Psychological and Mathematical Descriptions of Human Choice Behavior 
SN  - 9784431545798 (alk. paper)
AV  - BF611 .T35 2021
KW  - Choice (Psychology)
KW  - Mathematical models
KW  - Decision making
N1  - Includes bibliographical references and indexes; Decision- making phenomenon and behavioral decision theory -- Preference and preference structure -- Ordinal utility and preference reversal phenomenon -- Causes of preference reversal phenomenon -- Psychology of preference reversals and prominence hypothesis -- Expected utility theory and psychology -- Axioms and counterexamples expected utility theory -- Preference paradox and nonlinear expected utility theory -- Prospect theory and decision -making phenomenon -- The farming effect of decision making -- Theories used to explain the farming effect -- Decision - making process -- Behavioral theories that explain decision - making process -- Decision - making process and Neuroeconomics -- Time Descounting decision making -- Preference formation and attitude research -- Interpersonal decision - making and happiness -- Towards good decisions and avoiding bad decisions
ER  -