TY - BOOK AU - Chaudhary, Kiran AU - Chaudhary Kiran AU - Alam Mansaf TI - Big Data Analytics: Application in business and marketing SN - 978103218 AV - HF5548.2 .C43 2022 PY - 2022/// CY - Boca Raton PB - CRC press N1 - includes index; Embrace the data analytics chase --Big data analytics and algorithms -- Market basket analysis -- Customer view -- Big data analytics for market intelligence -- Advancement and challenges in business applications of SAR Images -- Exploring Quantum computing to revolutionize big data -- Evaluation of green degree of reverse logistics of waste -- Nonparametric approach of comparing company -- Application of big data analytics in supply-chain -- Evaluation study of churn prediction models for business -- Big data analytics for marketing intelligence -- Demystifying the cult of data analytics for consumer ER -