TY  - BOOK
AU  - Kent, Ray
TI  - Marketing research: approaches, methods and applications in Europe: approaches, methods and applications in Europe
SN  - 9781844803279
AV  - HF5415  .K46 2007
PY  - 2007///
CY  - Australia
PB  - Thomson
N1  - Includes Index; Client-based marketing research -- Accessing and constructing good quality data -- Data analysis -- Applications
ER  -