TY  - BOOK
AU  - Thuo, Kuria J.
TI  - Principles of marketing: a skill-building approach 
SN  - 9789966724946
AV  - HF5415 .T48 2008 
PY  - 2008///
CY  - Nairobi, Kenya
PB  - Acrodile Publishing Limited, 
N1  - includes bibliographical references; Introduction to marketing -- The marketing environment -- Consumer buyer behaviour -- Organisational buyer behaviour -- The marketing information system --Market segmentation, targeting and positioning -- The concept of marketing mix -- Product decisions -- Branding, packaging and labelling decisions -- Services marketing -- Distribution decisions -- Promotion decisions -- Pricing decisions -- Strategic marketing planning -- Customer relationship management
ER  -