TY - BOOK AU - Nickels,William G. AU - McHugh,James M. AU - McHugh,Susan M. TI - Understanding business SN - 0072320540 (alk. paper) AV - HD31 .N53 2002 PY - 2002/// CY - Boston PB - McGraw-Hill KW - Industrial management KW - Business KW - Vocational guidance N1 - Includes bibliographical references and indexes; Business trends: cultivating a business in diverse, global environments -- Business ownership: starting a small business -- Business management: empowering employees to satisfy customers -- Management of human resources: motivating employees to produce quality goods and services -- Marketing: developing and implementing customer-oriented marketing plans -- Decision making: managing information -- Managing financial resources ER -