TY  - BOOK
AU  - VanAuken, Brad
TI  - Branding: A reference guide to solving your toughest branding problems and strengthening your market position
SN  - 9798179926689
AV  - HD69 .B7 .V36 2015
PY  - 2015///
CY  - Mumbai
PB  - Jaico Publishing House
N1  - includes index; Introduction to brand management -- Designing the brand -- Building the brand -- Leveraging the brand -- Brand metrics -- Other brand management considerations -- Brand management: A summary
ER  -