TY  - BOOK
AU  - Holloway,J.Christopher
TI  - Marketing for tourism
SN  - 0273682296
AV  - G155.A1 H647 2004
PY  - 2004///
CY  - Harlow, England, New York
PB  - Prentice Hall/Financial Times
KW  - Tourism
KW  - Marketing
N1  - Includes bibliographical references (p. 494-497) and index; The marketing perspective -- Marketing planning -- Marketing research and its applications in tourism -- The tourist market -- Tourism product policy -- Pricing the product -- Marketing communications and ICT applications -- Distributing travel and tourism --The sales function -- Tourism advertising -- The travel brochure -- Sales promotion for travel and tourism -- Direct marketing: theory and practice -- Public relations and its uses in the tourism industry -- Marketing control
ER  -