TY  - BOOK
AU  - Kitchen,Philip J.
TI  - Public relations: principles and practice 
SN  - 1861520913
AV  - HM263  .K5 1997
PY  - 2010///
CY  - London, Boston
PB  - International Thomson Business Press
KW  - Public relations
N1  - Includes bibliographical references (p. 307-320) and index; Introduction and overview of public relations -- The role of public relations in organisations -- The evolution of public relations: principles and practice -- A strategic perspective for public relations --  The internal communications context -- Public relations: the external public's context -- External public relations activities -- Corporate social responsibility: linking behaviour with reputation -- Financial and investor public relations -- Government and lobbying activities -- Corporate advertising: the generic image -- Issue and crisis management: fail-safe procedures -- The interaction between public relations and marketing -- The emergence of marketing PR -- Developing a research framework: inductive vs deductive? -- Measuring the success rate: evaluating the process and PR programmes -- Role and function: principles and practice revisited.
ER  -