The 30 day MBA in marketing / Colin Barrow.
Material type: TextPublication details: London ; Philadelphia, PA : Kogan Page, 2011.Edition: 1st edDescription: viii, 241 p. : ill. ; 24 cmISBN:- 9780749462178 (pbk.)
- 9780749462185 (ebk.)
- Thirty-day MBA in marketing
- HF5415 .B3587 2011
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC General Stacks | Non-fiction | HF5415 .B3587 2011 (Browse shelf(Opens below)) | C 1 | Checked out | 24/09/2024 | Z002298 |
Includes index.
Introduction to marketing -- Buyer behaviour -- Marketing strategy -- Products and services -- Advertising and promotion -- Place and distribution -- Pricing -- Maths for marketing -- Managing the marketing organization -- Marketing and the law -- Marketing plans and budgets -- The core.
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