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Small business management : launching & growing entrepreneurial ventures / Justin G. Longenecker ... [et al.].

By: Contributor(s): Material type: TextTextPublication details: Australia ; Mason, OH : South-Western Cengage Learning, c2008.Edition: 14th edDescription: xxiv, 744 p. : col. ill. ; 29 cmISBN:
  • 9780324569728
  • 1111532877
Subject(s): LOC classification:
  • HD62.7  .L66 2008
Contents:
Entrepreneurship: a world of opportunity -- Starting from scratch or joining an existing business -- Developing the new venture business plan -- Focusing on the customer: marketing growth strategies -- Managing growth in the small business -- Understanding what the numbers mean.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - Mang'u General Stacks Non-fiction HD62.7.L66 2008 (Browse shelf(Opens below)) C1 Available Z006786
Books Books Zetech Library - TRC General Stacks Non-fiction HD62.7.L66 2008 (Browse shelf(Opens below)) C.2 Available Z007503

Includes bibliographical references (p. 701-718) and index.

Entrepreneurship: a world of opportunity -- Starting from scratch or joining an existing business -- Developing the new venture business plan -- Focusing on the customer: marketing growth strategies -- Managing growth in the small business -- Understanding what the numbers mean.

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