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Small business management : launching & growing entrepreneurial ventures / Justin G. Longenecker ... [et al.].

By: Contributor(s): Material type: TextTextPublication details: Australia ; Mason, OH : South-Western Cengage Learning, c2003.Edition: 12th edDescription: xxix, 786p. : col. ill. ; 29 cmISBN:
  • 032406554x
  • 9780324065541
Subject(s): LOC classification:
  • HD62.7 .L66 2003
Contents:
Entrepreneurship and small business -- Entrepreneurial strategy -- Pursuing new venture opportunities -- The new venture business plan -- Small business marketing -- Small business management -- Financial management in the entrepreneurial firm.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks Non-fiction HD62.7 .L66 2003 (Browse shelf(Opens below)) C.2 Available Z007507
Books Books Zetech Library - TRC General Stacks Non-fiction HD62.7 .L66 2003 (Browse shelf(Opens below)) C.1 Available Z007246

Includes bibliographical references (p. 701-718) and index.

Entrepreneurship and small business -- Entrepreneurial strategy -- Pursuing new venture opportunities -- The new venture business plan -- Small business marketing -- Small business management -- Financial management in the entrepreneurial firm.

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