Marketing and sales strategies for hotels and travel trade / Jagmohan Negi.
Material type: TextPublication details: New Delhi: S. Chand & Company, 2002.Description: xvi, 374 p. : ill. ; 21 cmISBN:- 9788121920902
- TX 911.3 .N44 2002
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - Pioneer Reference | Non-fiction | TX 911.3.N44 2002 (Browse shelf(Opens below)) | C3 | Available | Z000843 | ||
Books | Zetech Library - Pioneer General Stacks | Non-fiction | TX 911.3.N44 2002 (Browse shelf(Opens below)) | C2 | Available | Z000426 | ||
Books | Zetech Library - TRC General Stacks | Non-fiction | TX 911.3.M3 N445 2002 (Browse shelf(Opens below)) | C4 | Available | Z001480 |
Hotel, tourism and travel market -- Tourism, travel products and services -- Concepts and philosophies of hotel-tourism-marketing -- Planning and strategic marketing for hotels -- Hotel-tourism information system and market research -- Marketing environment, tourist generating market and tourist behaviour -- Competition in hotel and tourism business -- Market segmentation -- Developing market positions: tourism-hotel and product life-cycle -- International tourism market and strategies -- Development of new tourism-hotel products and services -- Pricing strategies for hotel and travel products -- Tourism marketing channels -- Communication and marketing strategies -- Advertising, sales promotion, public relation and personal selling -- Selling of tourist products and services -- Marketing organisation and performance evaluation -- Marketing for future.
There are no comments on this title.