Zetech University Library - Online Catalog

Mobile: +254-705278678

Whatsapp: +254-706622557

Feedback/Complaints/Suggestions

library@zetech.ac.ke

Amazon cover image
Image from Amazon.com
Image from Google Jackets
Image from OpenLibrary

Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: New York : McGraw-Hill/Irwin, c2004.Edition: 4th edDescription: xl, 596 p. : col. ill. ; 28 cmISBN:
  • 0072539097 (alk. paper)
  • 007286057X (alk. paper)
  • 0071214305 (International ed.)
Subject(s): LOC classification:
  • HF5415.1 .B4155 2004
Online resources:
Contents:
Part one: marketing in a dynamic environment -- Part two: buying a behavior : Part three: marketing research and marketing market segmentation -- Part four: product service concepts and strategies --Part five: pricing concepts and strategies -- Part six: marketing channels and logistics -- Part seven : integrated marketing communications.
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - Mang'u General Stacks Non-fiction HF 5415.1 .B4155 2004 (Browse shelf(Opens below)) C6 Available Z000289
Books Books Zetech Library - Pioneer Reference Non-fiction HF 5415.1 .B4155 2007 (Browse shelf(Opens below)) C1 Available Z000297
Books Books Zetech Library - Pioneer Reference Non-fiction HF 5415.1 .B4155 2004 (Browse shelf(Opens below)) C2 Available Z000296
Books Books Zetech Library - Pioneer General Stacks Non-fiction HF 5415.1 .B4155 2007 (Browse shelf(Opens below)) C3 Available Z000295
Books Books Zetech Library - Pioneer Reference Non-fiction HF 5415.1 .B4155 2007 (Browse shelf(Opens below)) C4 Available Z000294
Books Books Zetech Library - Pioneer Reference Non-fiction HF 5415.1 .B4155 2007 (Browse shelf(Opens below)) C5 Available Z000293
Books Books Zetech Library - Pioneer General Stacks Non-fiction HF 5415.1 .B4155 2004 (Browse shelf(Opens below)) C7 Available Z000292
Books Books Zetech Library - Pioneer General Stacks Non-fiction HF 5415.1 .B4155 2004 (Browse shelf(Opens below)) C8 Available Z000291
Books Books Zetech Library - Pioneer General Stacks Non-fiction HF 5415.1 .B4155 2004 (Browse shelf(Opens below)) C9 Available Z000290

Includes bibliographical references and indexes.

Part one: marketing in a dynamic environment -- Part two: buying a behavior : Part three: marketing research and marketing market segmentation -- Part four: product service concepts and strategies --Part five: pricing concepts and strategies -- Part six: marketing channels and logistics -- Part seven : integrated marketing communications.

There are no comments on this title.

to post a comment.