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E-business and e-commerce management : strategy, implementation and practice / Dave Chaffey.

By: Material type: TextTextPublication details: Harlow, England ; New York : FT Prentice Hall, 2009.Edition: 4th edDescription: xxxii, 764 p. : col. ill. ; 27 cmISBN:
  • 9780273719601 (pbk. : alk. paper)
  • 0273719602 (pbk. : alk. paper)
Subject(s): LOC classification:
  • HF5548.32 .C472 2009
Contents:
Introducing to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- Implementation and maintenance.
Summary: This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - Mang'u General Stacks Non-fiction HF 5548 .32 .C472 (Browse shelf(Opens below)) C7 Available Z000282
Books Books Zetech Library - Pioneer General Stacks Non-fiction HF 5548 .32 .C472 (Browse shelf(Opens below)) C1 Available Z000288
Books Books Zetech Library - Pioneer General Stacks Non-fiction HF 5548 .32 .C472 (Browse shelf(Opens below)) C3 Available Z000286
Books Books Zetech Library - Pioneer General Stacks Non-fiction HF 5548 .32 .C472 (Browse shelf(Opens below)) C4 Available Z000285
Books Books Zetech Library - Pioneer General Stacks Non-fiction HF 5548 .32 .C472 (Browse shelf(Opens below)) C5 Available Z000284
Books Books Zetech Library - Pioneer General Stacks Non-fiction HF 5548 .32 .C472 (Browse shelf(Opens below)) C9 Available Z000280
Books Books Zetech Library - TRC General Stacks Non-fiction HF 5548 .32 .C472 (Browse shelf(Opens below)) C2 Available Z000287
Books Books Zetech Library - TRC General Stacks Non-fiction HF 5548 .32 .C472 (Browse shelf(Opens below)) C6 Available Z000283
Books Books Zetech Library - TRC General Stacks Non-fiction HF 5548 .32 .C472 (Browse shelf(Opens below)) C8 Available Z000281

Includes bibliographical references and index.

Introducing to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- Implementation and maintenance.

This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.

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