Selling, principles and practices / Richard H. Buskirk and Bruce D. Buskirk.
Material type: TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1992.Edition: 13th edDescription: xviii, 551 p. ; 24 cmISBN:- 9780070093560
- HF5438.25 .B88 1992
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC General Stacks | Non-fiction | HF5438.25 .B88 1992 (Browse shelf(Opens below)) | C.1 | Available | Z006301 |
Earlier eds. published under title: Textbook of salesmanship.
Includes bibliographical references and indexes.
Selling-basic human behavior -- You -- The job -- Why people buy -- The art of persuasion -- Prospecting -- Planning the sale -- The approach -- The sales interview I -- The sales interview II -- Handling objections I -- Handling objections II -- Negotiations -- The close -- Account management -- Sales management I -- Sales management II -- Legal and ethical problems in selling -- Telemarketing systems -- Retail selling -- Business to business selling.
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