Direct line to profits : the Canadian guide to telemarketing / James Domanski; foreword by Paul Poulin.
Material type: TextPublication details: Toronto : Grosvenor House Press Inc. , c1991.Description: iv, 193 pages ; 22cmISBN:- 0919959547
- HF5415.1265 .D66 1991
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC General Stacks | Non-fiction | HF5415.1265 .D66 1991 (Browse shelf(Opens below)) | Available | Z008522 |
includes bibliographical references.
Telerevolution -- Telemarketing fundamentals -- Telemarketing applications -- Telemarketing and strategic planning -- Integrating telemarketing into your firm -- Telemarket research -- Telemarketing and the marketing mix -- Telemarketing service bureaus -- In-house telemarketing centres -- Designing an in-house centre -- The people factor -- Management systems for telemarketing -- Investment analysis -- Operating a telemarketing centre -- The market approach -- An offer they cant refuse -- Testing and evaluating -- Telemarketing and financial services -- International telemarketing -- Telemarketing fund raising and membership drives -- Professionalism in telemarketing -- Telemarketing in the 1990s.
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